Is an Apple Car about to hit the road? The California technology colossus behind the iPhone has confirmed its interest in self-driving cars, but experts are trying to deduce the secretive company's plans for traction in a market where others have been speeding along. Unconfirmed reports surfaced this week that department of motor vehicle documents show Apple is renting a small number of Lexus sport-utility vehicles from US car rental service Hertz to test self-driving software and sensors. Apple CEO Tim Cook says the company is focusing on'the most important project in artificial intelligence' - software that powers self-driving vehicles (stock image) In mid-June, Apple chief executive Tim Cook revealed that the company is focusing on software that powers self-driving vehicles, referring to it as'by far the most important project in artificial intelligence.' Cook depicted electric vehicles, self-driving cars, and ride-sharing as major forces shaping the future of the automobile.

Apple to introduce more artificial intelligence Apple chief executive Tim Cook opened the keynote at the WWDC conference in San Francisco Apple is introducing more artificial intelligence to the iPhone and iPad, with devices now able to understand conversations and recognise faces in photos. The technology giant's virtual assistant Siri has been given a major update that now means it can use machine learning to predict words you plan to use in text conversations as well as find faces in your photo albums. Apple chief executive Tim Cook opened the keynote at the WWDC conference in San Francisco by paying tribute to the victims of the Orlando shootings, saying Apple offered its "deepest sympathies to everyone whose lives were touched by the violence". He then led a moment's silence before the event began.

As the executive chairman of Alphabet, the parent company for Google, he would be expected to be an avid user of his firm's Android mobile phones. But Eric Schmidt has an embarrassing secret - he uses an iPhone 6s, a device made by his company's rival Apple. The technology chief made the admission during an interview at a seminar in Amsterdam, admitting he carries both the iPhone and a Samsung Galaxy S7, which runs on his company's Android software. Alphabet executive chairman Eric Schmidt has admitted to using an iPhone 6s alongside the Samsung S7 that runs his own company's Android software. He made the admission after interviewer Julia Chatterley said she had seen him before taking to the stage with two phones in his pocket.